Even though Dirty Apron Foods label redesign might seem a bit boring at first glance, its minimal and modern appearance is actually quite effective.
If in fact the hexagonal shape in the lower left-hand corner is the logo of the company, then it's a brilliant use of a logo; not only to add interest to the logo, but also to showcase the beautiful colors of the spices within. It almost gives the appearance of jars of paint, as opposed to spices -- conceptually linking the idea that cooking is an art. It's a simple concept that can be translated across multiple products, and that is a mark of good, clean design.
Source
http://www.thedieline.com/blog/2010/11/4/dirty-apron-foods.html
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