Fruit is naturally gorgeous, so designers can find endless inspiration in the appearance of fruit itself to package any fruit-based product. South African designer Marcel Buerkle keeps this in mind, using the beauty of fruit to showcase the lid of each respective product--fruit flavored jelly, in this case.
Detail is what makes for a successful design, and in this case, no detail has been left out. The logo "Quick" uses a spoon for the tail of the "Q", creating an instant visual that instructs the consumer how to use the product--eat it with a spoon! The fine print runs around the rim of the circular lid, an attractive and effective use of space. The colors are bright, the design simple, and everything goes toward effectively communicating the product.
Surprisingly, this is not a real product, just a digital rendering--props to the designer for rendering such a realistic package.
Source
https://www.behance.net/gallery/216596/Quick-Fruit-packaging-concept
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